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Can Content Repurposing Bolster SEO After HCU?
Seems like for a lot of service providers and businesses Google’s recent Helpful Content Update (HCU) hasn’t been so helpful. Web traffic from organic search took a hit leaving many content creators and marketers wondering how to respond. Could content repurposing be a key strategy for bringing audiences back? Let’s take a look. HCU’s Impact…
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Tired of Feeding the Content Marketing Monster?
Ah, content marketing. That ever-hungry beast that demands a constant stream of fresh, engaging content to satisfy the digital gods and ever-fickle algorithms. As a content marketing manager you work diligently, crafting comprehensive content calendars followed by tirelessly producing blog posts, social media updates, downloadable assets, podcasts, infographics, etc. The list seems endless. Yet the…