𝗪𝗵𝗮𝘁 𝗜’𝗺 𝗿𝗲𝗮𝗱𝗶𝗻𝗴: 𝘚𝘢𝘺 𝘐𝘵 𝘞𝘦𝘭𝘭: 𝘍𝘪𝘯𝘥 𝘠𝘰𝘶𝘳 𝘝𝘰𝘪𝘤𝘦, 𝘚𝘱𝘦𝘢𝘬 𝘠𝘰𝘶𝘳 𝘔𝘪𝘯𝘥, 𝘐𝘯𝘴𝘱𝘪𝘳𝘦 𝘈𝘯𝘺 𝘈𝘶𝘥𝘪𝘦𝘯𝘤𝘦, by Terry Szuplat.
It’s just the right mix of method and mentoring for anyone needing help speaking publicly, whether it be from behind a podium, on a Zoom, or at a conference table.

Written by one of Barak Obama’s speechwriters, Szuplat declares that “𝘁𝗵𝗲 𝗮𝗿𝘁 𝗼𝗳 𝗽𝘂𝗯𝗹𝗶𝗰 𝘀𝗽𝗲𝗮𝗸𝗶𝗻𝗴 𝗻𝗲𝗲𝗱𝘀 𝗮𝗻 𝘂𝗽𝗴𝗿𝗮𝗱𝗲–𝗮 𝗻𝗲𝘄 𝗴𝘂𝗶𝗱𝗲 𝗳𝗼𝗿 𝗼𝘂𝗿 𝗱𝗶𝘃𝗲𝗿𝘀𝗲 𝗮𝗻𝗱 𝗰𝗵𝗮𝗻𝗴𝗶𝗻𝗴 𝘄𝗼𝗿𝗹𝗱.” Acknowledging technology as part of that change, he includes his thoughts on using AI as part of speechwriting.

Not surprisingly, he leans heavily into storytelling, urging the reader to “𝘁𝗲𝗹𝗹 𝘆𝗼𝘂𝗿 𝗼𝘄𝗻 𝘂𝗻𝗶𝗾𝘂𝗲 𝘀𝘁𝗼𝗿𝘆.” More than just being engaging, your story makes you memorable and what you say unique.

Then he breaks down the speech into the beginning, middle, and end, explaining what to include in each part and how to structure it for effective communication.

What I love about Szuplat’s approach is that he’s really talking about effective communication in various settings, not just from the front of the room. He covers it all: engaging your audience, communicating your message, making your ask, and encouraging action. This is not your father’s Toastmasters course.

#BusinessCommunications #Communications #PublicSpeaking
#PatientAdvocate #PatientVoice

Originally published on LinkedIn.